![]() “Key changes included less visibility for FAQ rich results, which were cut in half through how many rows can appear in SERPs.” Clark also points out one of the most discussed SERP changes from our interviews: The title change update. Brodie Clark, SEO consultant at Brodie Clark Consulting, notes: ![]() SERP features in general became more influential in 2021, along with the importance of optimizing for them. Knowledge Panels are one type of SERP feature that is growing in importance. Getting your brand image right on Google is a key part of getting your brand image right in general. The way your business is positioned in these Knowledge Panels is critical because of their wide reach and prime location on the SERP page. With this in mind, it makes sense that Bernard also points to the growing importance of Knowledge Panels, SERP feature information boxes, which explain “people, places, organizations, things.” Here’s an example: The majority of traffic to LinkedIn is branded for 2021 and the top search terms were almost exclusively branded. Brands will start using these insights to better prioritize their digital marketing efforts and improve the effectiveness of their content strategy both on and off-site.”įor many companies, branded terms are their top organic search terms. It is Google’s critique of your content strategy and provides a window into your digital ecosystem. Given how big the impact is already, Jason Barnard, a key digital marketing consultant at Kalicube says, going forward “brand SERPs will be accepted as an essential part of any digital strategy. If your current brand messaging, brand voice and best content are not appearing on brand SERP, it’s time for a content refresh. The results of your digital content strategy.This can tell you how Google perceives your brand as well. Brand SERP reveals the way users see your brand when they search for the exact brand name. One aspect of the search engine results page (SERP) that gained more importance in 2021 was brand results because they reveal: We interviewed 10 of the top SEO and content experts and asked them to weigh in on the top trends of the past year and what to expect for 2022. How do you reach this booming virtual audience, in the vast fast-changing digital world? That means approximately 60% of the world’s population is currently online. ![]() So it’s no surprise that daily new internet users are up to 222 million people in the past 12 months. Despite the vaccine rollout in many parts of the world, COVID online activity continued to power most businesses. The world of content marketing and organic search underwent a radical transformation in 2021.
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